Strategic Marketing in the Global Forest Industries – Third Edition

Strategic Marketing in the Global Forest Industries - Third Edition

Copyright Year: 2018

Contributors: Hansen and Juslin

Publisher: Oregon State University

License: CC BY-NC

This book explores the global forest industry, emphasizing the importance of a global perspective for marketers in this sector. It highlights the industry’s environmental responsibility and its role in climate change. Beyond just supplying raw materials, forests provide numerous societal benefits. Marketers are encouraged to understand this broader role as they navigate the industry’s changing landscape due to major societal trends. The book offers insights into global forests and the markets for the forest industry’s main product categories.

Strategic Marketing in the Global Forest Industries – Third Edition

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