Mastering Strategic Management – 1st Canadian Edition

Mastering Strategic Management - 1st Canadian Edition

Copyright Year: 2014

Contributors: Edwards, Ketchen, and Short

Publisher: BCcampus

License: CC BY-NC-SA

Mastering Strategic Management uses innovative approaches to engage students. First, it incorporates visuals throughout, catering to visual learners. Think infographic-like concept pages in every chapter. Second, each chapter uses a real-world company, like Blackberry in Chapter 1, to illustrate concepts. Finally, “strategy at the movies” sections connect course concepts to popular films. These features set Mastering Strategic Management apart.

Mastering Strategic Management – 1st Canadian Edition

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