Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Copyright Year: 2009

Contributors: Solomon, Cornell, and Nizan

Publisher: Saylor Foundation

License: CC BY-NC-SA

Launch! Advertising and Promotion is a textbook designed for business and journalism/mass communication students enrolled in advertising and promotion courses. The book offers a unique approach by dissecting a real-world advertising campaign, providing insights into the theoretical concepts and practical decision-making that shape successful advertising strategies.

Launch! Advertising and Promotion in Real Time

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