Introduction to Business

Introduction to Business

Copyright Year: 2018

Contributors: Gitman, McDaniel, Shah, Reece, Koffel, Talsma, and Hyatt

Publisher: OpenStax

License: CC BY

An Introduction to Business dives into the fundamentals you’ll encounter in most business courses. It explains key themes like customer satisfaction, ethical practices, starting a business, operating globally, and adapting to change. You’ll find real-world examples from various industries and locations, featuring different people in the business world. This well-rounded approach blends theory with practical application, equipping you with the knowledge and skills you need to thrive in this course and your future career.

Introduction to Business

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