Introducing Marketing

Introducing Marketing

Copyright Year: 2011

Contributor: Burnett

Publisher: BCcampus

License: CC BY

This book explains the fundamental concept of marketing, which is figuring out what customers want and delivering it through valuable, accessible products with clear communication. It goes on to explore the various strategies and tools marketing professionals use to achieve this in any economic climate. In short, it’s your guide to understanding how businesses win customers.

Introducing Marketing

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