Fundamentals of Global Strategy

Fundamentals of Global Strategy

Copyright Year: 2012

Contributor: de Kluyver

Publisher: Saylor Foundation

License: CC BY-NC-SA

Globalization has completely disrupted the business landscape. In the past, only a handful of industries, like oil, were truly global. Today, sectors as diverse as pharmaceuticals, aviation, and technology operate on a global scale. This transformation makes building a global competitive edge a top priority for businesses, and students must grasp the strategic implications of going global.

Fundamentals of Global Strategy

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