eMarketing – The Essential Guide to Online Marketing

eMarketing - The Essential Guide to Online Marketing

Copyright Year: 2012

Publisher: BCcampus

License: CC BY-NC-SA

“eMarketing: The Essential Guide to Online Marketing” by Rob Stokes and his team is a comprehensive textbook designed for upper-level marketing students. It bridges the gap between theory and practice, offering practical examples alongside academic concepts to prepare students for the ever-evolving digital marketing landscape. The book covers a wide range of essential topics, from search engine optimization (SEO) and social media marketing to web analytics and online advertising. It also includes helpful features like chapter summaries, learning objectives, discussion points, a glossary, and an index to solidify student understanding.

eMarketing – The Essential Guide to Online Marketing

10 Best Free AI Study Tools For Students

Here are some of our top choices for students. Best AI for Math - Mathly...
Recent Uploads
Related Books
Making Sense of Digital Humanities
Business Writing For Everyone
Business Calculus with Excel
An Introduction to Cooperation and Mutualism
1 2 3 24