Electronic Commerce: The Strategic Perspective

Electronic Commerce: The Strategic Perspective

Copyright Year: 2014

Contributors: Watson, Berthon, Pitt, and Zinkhan

Publisher: BCcampus

License: CC BY

This book provides valuable insights for both business practitioners and students seeking to master the complexities of electronic commerce. Practitioners will discover how e-commerce is transforming essential business functions like pricing and distribution, while advanced students (juniors, seniors, and graduates) will benefit from the engaging blend of academic rigor and real-world examples, making the learning process both comprehensive and dynamic.

Electronic Commerce: The Strategic Perspective

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