Customer Centric Strategy

Customer Centric Strategy

Copyright Year: 2021

Contributor: Shields

Publisher: eCampusOntario

License: CC BY-NC-SA

This book argues that true customer centricity goes beyond good customer service. It’s a full organizational transformation where the customer is the driving force behind every decision. By understanding the customer journey and acting on their needs, companies can build customer loyalty and reap the rewards of a positive reputation, increased sales, and higher lifetime customer value.

Customer Centric Strategy

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