Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics

Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics

Copyright Year: 2023

Contributors: Venkatesh, Brown, and Sullivan

Publisher: Virginia Tech Libraries

License: CC BY-NC

Scholars in the social sciences are increasingly expected to incorporate both quantitative and qualitative techniques and methods into their research. The growth of “mixed-methods” research is evident in social science disciplines ranging from psychology and management to marketing and information systems. This book is designed to provide principles, strategies, and guidance specifically for researchers in these disciplines so that they can use mixed-methods research more effectively.

Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics

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